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Opportunity Management refers to the systematic process of identifying, tracking, and nurturing sales opportunities throughout the sales cycle. This practice is crucial for sales teams as it enables them to efficiently manage potential leads, prioritize efforts, and increase the likelihood […]

In the context of business, particularly sales and marketing, an “Opportunity” refers to a potential sales prospect or lead that has been qualified and shows a reasonable chance of converting into a customer. Opportunities are often identified through various sales

Objectives and Key Results (OKRs) is a goal-setting framework used by organizations to define and track objectives and their outcomes. It was popularized by Intel and later adopted by Google and many other companies as a way to align organizational

Objection handling is a critical skill in sales and customer service that involves addressing and overcoming concerns, doubts, or hesitations that a potential customer may have during the buying process. Objections are common and can arise at any stage of