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The MOM Test is a set of guidelines designed to help entrepreneurs, product developers, and startups validate their business ideas by conducting effective customer interviews. The name comes from the idea that even if you were to ask your mom […]

The MEDDIC framework is a sales methodology designed to help sales teams qualify leads and close deals more efficiently by focusing on key criteria that indicate a potential customer’s readiness to purchase. The acronym MEDDIC stands for Metrics, Economic Buyer,

A Marketing Qualified Lead (MQL) is a prospect who has shown interest in a company’s products or services through their interactions with marketing efforts and has met certain predefined criteria indicating a higher likelihood of becoming a customer. MQLs are

Marketing automation refers to the use of software and technology to automate repetitive marketing tasks and workflows, allowing businesses to nurture leads, personalize communications, and streamline marketing efforts. This technology enables companies to manage their marketing processes and campaigns across