A Customer Success Manager (CSM) is a professional responsible for ensuring that customers achieve their desired outcomes while using a company’s products or services. The role is central to fostering customer loyalty, improving retention rates, and driving customer satisfaction. CSMs […]

Customer Relationship Management (CRM) refers to the strategies, practices, and technologies that companies use to manage and analyze customer interactions and data throughout the customer lifecycle. The goal of CRM is to improve customer service relationships, assist in customer retention,

Customer Lifetime Value (CLV) is a metric that estimates the total revenue a business can expect to earn from a customer throughout the entire duration of their relationship. CLV is crucial for understanding the long-term value of customers and helps

The customer journey is the complete sum of experiences that customers go through when interacting with a company and its brand. It encompasses every touchpoint a customer has with a business, from initial awareness to post-purchase activities. Understanding the customer

Customer Acquisition Cost (CAC) is a metric that measures the total expense incurred by a business to acquire a new customer. This cost includes all marketing and sales expenditures such as advertising, sales team salaries, commissions, and any other related