A

Annual Recurring Revenue (ARR) is a key financial metric used by subscription-based businesses to measure the predictable and recurring revenue generated annually from customers. ARR provides a clear view of a company’s financial health and growth potential by focusing on […]

Annual Contract Value (ACV) is a metric used primarily in subscription-based businesses to measure the average annual revenue generated from a single customer contract. ACV provides a standardized way to compare the value of different contracts and helps businesses forecast

The AIDA framework is a widely recognized marketing model that describes the stages a consumer goes through during the purchasing process. AIDA stands for Attention, Interest, Desire, and Action. This model is used by marketers to craft effective marketing and

An Account Manager (AM) is a sales and customer service professional responsible for nurturing and maintaining relationships with existing clients. Unlike sales roles focused on acquiring new customers, Account Managers concentrate on ensuring customer satisfaction, fostering long-term relationships, and maximizing

An Account Executive (AE) is a key sales professional responsible for managing client relationships, driving revenue growth, and ensuring customer satisfaction. AEs are often the main point of contact between a company and its clients, working to understand their needs,